# 1 Promotional products, imprinted giveaways, advertising specialties, Bic pens

**Hoover's© puts the average cost of making a sales call at $379.

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** Hoover's© puts the average cost of making a sales call at $379. On the conservative side if each of your salespersons makes two calls per day with 225 workdays per year, it costs you $170,550 just to make the calls. That doesn't include office backup.